The Consumer Protection Cooperation (CPC) Network has launched coordinated enforcement actions in the video game sector. These actions aim to assess whether game companies comply with EU consumer protection rules, for example when selling in‑game virtual currencies and digital content.
Consumers should receive clear information before making a purchase
Video games often sell virtual currencies that can be used to purchase, for example, in‑game characters, items, or other digital content. Before making a purchase, consumers should receive clear and essential information, such as the price of the product or of the virtual currency, and other key contractual terms.
In spring 2025, the CPC Network published guidance for the video game industry, reminding businesses of EU consumer protection rules and providing advice on, among other things, how prices of in‑game currencies should be presented. The guidance is based on existing EU consumer protection legislation.
The enforcement action launched in autumn 2026 covers nine video games: Candy Crush Saga, Clash of Clans, Forge of Empires, For Honor, Gardenscapes, Hunt: Showdown, Mech Arena, Minecraft, and Valorant.
In Finland, the Finnish Consumer Ombudsman is participating in the enforcement activities.
More information:
EU:n kuluttajansuojaviranomaiset käynnistivät yhteiset valvontatoimet pelialalla. Finnish Competition and Consumer Authority’s press release, 1 October, 2026 (in Finnish).
Consumer protection authorities ramp up action to protect gamers’ rights. European Commission’s press release, 30 September, 2026.