In 2010, the Dutch consumer protection authority fined Celldorado EUR 1,190,000 for selling misleadingly text messaging services. Celldorado responded by filing an appeal and a Rotterdam court ruled in favour of the trader. In turn, an appeal was made against this decision and this week a Dutch court (College van Beroep voor het bedrijfsleven, CBB) confirmed that Celldorado's actions were misleading and ordered the company to pay a fine of EUR 686,250.
Approximately one hundred Finnish consumers complained to the European Consumer Centre about Celldorado's services in 2007-2008. Behind the trade name are Dutch-based companies Artiq Mobile BV and Blinck International BV. Consumers ran into their advertisements for text messaging services on the Internet and on television. These adverts led consumers to believe that they were answering to a one-time quiz or playing a game, when they were actually subscribing for a fee-based service. The nature of the subscription remained unclear to the consumers.
In 2009, the Dutch supervisory authority received approximately 400-500 complaints a month on text message services, such as ringtones, background images and games, provided by Celldorado. After receiving several requests for clarification from consumer protection authorities in other countries, the supervisory authority began an investigation of Celldorado.