27 March 2015
Consumers are making more and more online purchases but in Europe the most of online purchases are done domestically. Today only 15% of EU consumers shop online from another EU country.
According to the European Commission only 7% of SMEs in the EU sell cross-border. If the same rules for e-commerce were applied in all EU member states, over half of companies are willing to increase their online sales to other EU countries. EU consumers could save €11.7 billion each year if they could choose from a full range of EU goods when shopping online.
The European Commission wishes to create economic growth and new jobs by developing the Digital Single Market. The Commission is currently preparing the comprehensive Digital Single Market Strategy to be unveiled in May of this year.
The strategy aims to create a better access for EU consumers and businesses to digital goods and services. Facilitating online shopping is an essential part of achieving this.
You can contact the European Consumer Centre Finland with any problems that you may encounter with online stores outside Finland in another EU country, Iceland or Norway.
Digital Single Market Strategy: European Commission agrees areas for action. European Commission press release 25.3.2015.