28 February 2014
At present over 50% of the EU online games' market consists of games advertised as “free”, although they often entail, sometimes costly, in-app purchases. Often consumers are not fully aware that they are spending money because their credit cards get charged by default. Children are particularly vulnerable to marketing of "free to download" games which are not "free to play".
Following complaints from all over Europe, the European Commission is meeting 27 - 28 February with national enforcement authorities and large tech companies (such as Apple and Google) in order to discuss these concerns. Industry will be asked to commit to providing solutions within a clear timeframe so as to ensure proper consumer protection for apps customers.
You can find the press release by the European Commission as well as the Common Position of National Authorities within the CPC here
EU Commission and consumer authorities: Consumer protection for mobile games to be put in order. Finnish Competition and Consumer Authority press release 27 Feb 2014 (in Finnish).